Why Are the Search Algorithms Still So Stupid?
Back in the summer of 1997, atop a microbrewery in Denver, Colorado, there existed a small cluster of web servers administered by a small group of young men who saw web development the same way as they saw snowboarding: As a ton of fun. We had been messing around with Red Hat for a couple of years and thought it was the thing that would kickstart the next phase of evolution. Of course, back then Linux was strictly a web-serving operating system. Now it runs your cell phone, your digital television box, your DVD player, the game console on the bar down the street -- and the jukebox -- and edits most of the movies you've seen in theaters in the past five years. Oh, and it runs the biggest, baddest web application on the planet, the Big G. We've come a long way, baby.  https://indonesiapa.com Anyway, starting in 1997 or so we had a couple of Windows NT servers above the brewery, too. They were OK, but it was clear after a couple of months of testing that NT was not ready for prime time and probably never would be. The ubiquity (and near invisibility, paradoxically enough) of Linux in 2010 has pretty much borne this out. But that's neither here nor there at this point. Anyway, it was back in '96 that I first tried Google (except I think they called it something else back then). It was as if the clouds broke open and the sun shone through. The results were stunningly similar to the object of my query. Prior to Google, you had these directories, the biggest among them Yahoo!. They could get you close, but Uncle G changed the game completely. Seriously, back then it was like unto magic to deliver search results like that. It was only very recently that I truly came to understand that Google's vaunted algorithm has gone badly astray somehow. Maybe it has something to do with the fact that Google is now a multi-billion-dollar corporation, not two dudes trying to do something beyond cool with a couple of Linux servers, (I always felt a weird connection to the Big G that way because I first experienced it atop the brewery, where I was one of a couple of dudes tinkering around with a couple of Linux servers.) but search results are just kind of messed up these days, almost like we've returned to the old days where Yahoo! gave you something totally irrelevant but still, oftentimes, interesting. Here is an example of what I'm talking about:: One thing I do for money is build websites. A big part of building websites is getting them to float to the top of the search results for relevant search strings. "Oh Jeeez," I can hear your rolling eyes, "He's going to complain about his search rankings." No, not at all. I know I'm going to dominate my search strings eventually. It's not that. Come on, I've been studying the search algos since before Google existed, actually, since before the web as we know it existed. I know a thing or two about this. What bugs me is that other people know about it on some very basic level, and they're using their skills to cheat. I'll give you a perfect example of what I'm talking about. Search for "wet wipes manufacturer." You won't find (at the time of this writing) the biggest wet wipes manufacturer in the world anywhere near the top of the search results. I know this because the biggest wet wipes manufacturer in the world is a client of mine, and they are an American company that still produces in the good ol' U.S. of A. At the time of this writing, you probably don't know who they are, even though they manufacture 100 billion wipes every single year and basically invented the wet wipe. If you were searching for a wet wipes manufacturer, you'd likely find some little factory in China producing a product of... questionable quality. Before you spend all that money shipping an inferior product, remember that the search algorithms are still imperfect. We may have to wait a while before someone innovates the way Google did when it was just a couple of dudes trying to do something cool.

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